Bharti Airtel, India’s leading telcom provider has changed its Logo and the Signature tune following its intention to launch 3G services in India. Airtel won 3G licences in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, Jammu & Kashmir. Bharti is expecting to launch its 3G service by December 2010
Coupled with the re-branding of Zain’s assets in Africa, Bharti Airtel will also re-brand in Sri Lanka and Bangladesh, with no clarity of how it will re-brand its operations in Channel Islands where it is known as Airtel – Vodafone. The Branding in Channel Islands is largely following the Vodafone ideology and hence, only a Logo Change is expected. (more…)