Tag: Mobile telephony

  • The new race to win the 4G race

    The new race to win the 4G race

    After years of waiting, the 4G is finally here. Exactly, the Airtel girl has been yakking about it for ages now but the true arrival of 4G for me is now. It is when the competition starts off.

    Airtel made the first move, and others followed as soon as they can implement their own version on to their networks as early as possible. And as you all may already know, the pace of the launches are all keeping an eye on the Jio bomb that Mr. Ambani has been readying.

    The news of launch have been leaked quite a few months ago, and ever since this has been one race against the clock to gain advantage while Reliance is readying their arsenal. Airtel had a first mover advantage when they launched 4G, but how many new subscribers got added is something that is not very clear. Also, most of the additional connections have been the portable Wi-Fi devices – still a win for Airtel.
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  • Airtel changes clothes, launches 3G

    Bharti Airtel, India’s leading telcom provider has changed its Logo and the Signature tune following its intention to launch 3G services in India. Airtel won 3G licences in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, Jammu & Kashmir. Bharti is expecting to launch its 3G service by December 2010

    New Logo of Airtel v/s Old Logo
    New Logo of Airtel v/s Old Logo

    Coupled with the re-branding of Zain’s assets in Africa, Bharti Airtel will also re-brand in Sri Lanka and Bangladesh, with no clarity of how it will re-brand its operations in Channel Islands where it is known as Airtel – Vodafone. The Branding in Channel Islands is largely following the Vodafone ideology and hence, only a Logo Change is expected. (more…)