Nissan is re-launching the Datsun brand and it starts with India, one of the most looked out for among the emerging markets for global car manufacturers. For those who do not know, Datsun has a rich heritage in Cars and racing, but the brand Datsun was replaced by what is now called “Nissan” way back in 1981.
It has been in news ever since last two years when it was first announced. The reason Nissan’s move has generated such a hype in media and among auto-enthusiasts is because of the brand they choose, and not what they are going to do with it. Datsun pretty much helped establish the Japanese car makes in the western world, particularly the United States.
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