Tag: Analytics

  • Analytics: 2013 In Blogging – A Year that didn't change much

    So JetPack sent me an email with a report that did impress me. It was good to see a different perspective of your blog using analytics. There were things that really did surprise me, which included the fact that all my blockbuster (if you can call them that) posts were published before 2013, and the best one was published in 2009. It has also recommended that I write on topics that have performed well in the past. Well, good advice I say. 🙂

    Below is a snap shot of how Indianomics performed in the year 2013.

    Crunchy numbers

    The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 19,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 7 sold-out performances for that many people to see it. In 2013, there were 35 new posts, growing the total archive of this blog to 78 posts.

    The busiest day of the year was October 2nd with 209 views. The most popular post that day was A Place for Lovers & Couples in Mumbai.

    This report only shows data since you connected Jetpack.

    Mismatch

    Some of the things mentioned here are a mismatch and the report still is not bug free though. For example, it said I added 35 new posts in 2013, totaling the archive of my blog to 78 posts – but in actuality, my blog has 287 Posts in all.

    The 2013 JetPack report for Indianomics.

  • All new Chrome tab with Google Search integrated, and how it benefits Google?

    Google released an all new version of Chrome which includes major changes on the tab design and interface for Chrome Apps. The new change also brings Google Doodles for that country (google.co.in doodle for India) to tab and you do not have to open the site to see.

    With Ominibar, a lot of people (like me) missed the Doodle since they hardly access the search engine’s home page. This may be a good way to force them to see the Google Doodle. At the same time, I know people who do not use Ominibar for search. For them, a visit to Google.com or Google.co.in is a must. (more…)

  • Advantages of using Analytics for blogs and websites

    Advantage No.1: Statistics: It tells you how much your blog is visited and from where. This is in particular useful to guage two things. One the amount of revenue your site can get, two to see viability of the website. By viability, I mean, to see how much are you getting in return for your investment (here time) which helps you to prioritize your activites on the website.

    No.2: Targetting: Analytics helps you to esitmate your efforts in one goal your have set for yourself. It may be your reach in a particular region (geographicaly or by subject) or your returns from a region. It tells you what you have achieved for that period.

    No.3: Search & Keywords preformance: It helps us to learn how our keywords are performing on search and how search is helping you reach to your end user. You can find out the keywords that are relevant and start using them more often knowing that you are getting good hits via those keywords. Also, it helps us analyze which keywords are not performing optimal to your expectations and work towards it.

    No.4: Platform, Connectivity: For most bloggers, it wont make a big impact but other wise for a website it does. For example, if you want to check what % of users use Flash on their browsers. This helps you decide whether you want to create a flash based intro or a flash based application for creating a dynamic application. The same stands true for Operating systems, but it is not that important these days as most advance browsers behave almost same in terms of delivering your content. However, your Operating systes are important to know when you want to check Mobile OS. Which helps you to categorize and calculate your visitors from Mobile Browsers. Opera on PC/Mac can be confused with Opera on mobile and hence this parameter helps.

    Also, it helps in deciding your target audience. For example, lets take the latest technology on web is HTML5 with Javascript. If you wanna start redesigning your website on HTML5, you might as well check what your users are using. If 90% of your users are using th latest browsers, it makes sense to go ahead. If lesss than 10% of your visitors are usign latest browsers, it wont help as others wont be able to use the website functionality you intend to develop.

    Knowing Connectivity is important as well, to gauge what size of webpage your users will be able to download fast. If you have more thna 50% of users on dailup with 28KBPS speed, it wont help having a website that is heavily loaded with graphics.

    All in all, analytics is used to target your website to a sect of users with importance to multiple aspects and you working towards achieving your targets.